APE operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience. The Services are powered and supported by Nuance Digital Dynamics (NDD), which enables the functionality, performance, and management of the Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.
By accessing or using any part of the Services, you acknowledge that you have read and understand this Privacy Policy.
When we refer to “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you. This does not include information that has been anonymized or de-identified.
Depending on how you interact with the Services and as permitted by law, we may collect the following categories of personal information:
Contact Information: Name, billing address, shipping address, phone number, and email address.
Financial Information: Payment card details, transaction information, payment confirmations, and related billing data.
Account Information: Username, password, preferences, and account settings.
Transaction Information: Products viewed, added to cart, purchased, returned, or exchanged, along with purchase history.
Communications: Information you provide when contacting us for support or inquiries.
Device Information: IP address, browser type, device identifiers, and network information.
Usage Information: How you interact with and navigate the Services.
We collect personal information from the following sources:
Directly from you when you create an account, place an order, or contact us.
Automatically through your device when you visit or use the Services, including via cookies and similar technologies.
From service providers acting on our behalf to support website functionality, payment processing, analytics, or customer support.
From business partners or third parties, as permitted by law.
We may use your personal information to:
Provide and Improve the Services: Process orders, manage accounts, fulfill purchases, personalize your experience, and improve website functionality.
Marketing and Communications: Send promotional emails, updates, or information related to products or Services.
Security and Fraud Prevention: Protect accounts, detect fraudulent activity, and maintain a secure shopping environment.
Customer Support: Respond to inquiries, provide assistance, and maintain our relationship with you.
Legal Compliance: Comply with applicable laws, regulations, or legal processes.
We may disclose personal information in the following circumstances:
To Nuance Digital Dynamics (NDD) and trusted service providers who assist with website hosting, performance optimization, security, payment processing, analytics, and customer support.
To business or marketing partners to support advertising or promotional efforts, in accordance with applicable law.
When required to comply with legal obligations or to protect the rights, safety, and security of our business and users.
In connection with a business transaction such as a merger, acquisition, or restructuring.
Our Services may rely on third-party tools or service providers to function properly. We are not responsible for the privacy practices of external platforms not directly controlled by us. Any information shared through third-party services is subject to their respective privacy policies.
The Services are not intended for use by children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.
We implement reasonable security measures to protect your personal information; however, no system is completely secure. Information is retained only as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce agreements.
Depending on your location, you may have the right to:
Access the personal information we hold about you
Request correction or deletion of your information
Receive a copy of your personal information
Opt out of certain marketing communications
To exercise your rights, contact us using the information below. We may verify your identity before fulfilling requests.
We may update this Privacy Policy periodically to reflect changes in practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.
If you have questions about this Privacy Policy or how your personal information is handled, please contact us at:
